You built your audience, your customer base, your community. We keep them engaged with a polished weekly newsletter — fully written, on-brand, ready to send. You just hit publish.
Fill out our short onboarding questionnaire — takes about 10 minutes. We learn your tone, your brand style, and the topics you cover. Everything is handled online, at your own pace.
Every week we research, write, and polish a full newsletter in your tone and brand style — covering what matters to your audience, your industry, and your unique point of view.
We deliver the draft to your inbox. You read it, approve it (or request a tweak), and send to your list. Total time: under 20 minutes a week.
We've written for finance brokers, digital agencies, photographers, streetwear brands, and gyms. The tone changes. The quality doesn't. Click any edition to read an excerpt.
Written for an equipment finance broker serving self-employed clients in building, transport, and mining.
Written for a web design agency serving small business owners who want results, not jargon.
Written for a photographer and videographer to convert warm contacts into bookings and showcase recent work.
Written for a Perth streetwear brand to drive urgency and conversions around a limited seasonal drop.
Written for a 24/7 gym to re-engage members, highlight new equipment, and drive referrals post-renovation.
If you've been waiting for rates to drop before upgrading your gear, you're not alone. But here's the thing most brokers won't tell you — the cost of waiting is often higher than the cost of borrowing.
Equipment lead times in the earthmoving and transport sectors have stretched out to 16–22 weeks. Clients who lock in finance now are getting their machines to site before their competitors have even placed an order.
The decision isn't just financial. It's operational. And that's where we come in — structuring finance around your cash flow and your timeline, not the other way around.
If you've got a project coming up in the next six months, now is the time to talk.
Most business owners assume a slow website is a traffic problem. But nine times out of ten, the real issue is something simpler — and fixable in an afternoon.
The three things we see most often: a headline that talks about you instead of the customer, a contact form buried below the fold, and a mobile experience that's technically fine but feels clunky to use.
This week we're breaking down each one with real examples — including a before-and-after from a local retail client who saw enquiries jump 40% after one round of changes.
Worth a read before your next website review.
Last month we shot a branding session for a local accountancy firm. The brief was clean, professional, straightforward. But the shot that ended up on their homepage? A completely off-script moment between takes.
That's what good brand photography does — it catches you as you actually are, not as you think you should look. Authentic beats perfect, every time.
We've got three brand photography packages available this month, including a half-day shoot designed specifically for service businesses updating their website and LinkedIn presence.
Spots are limited — reply to lock one in.
March is here and so is the Zig Zag Drop — the cleanest collection of the season. Built around a single idea: pieces that actually hold up in real life, not just on a rack.
The check pattern running through the North Stand Jacket and Cargo Short reads loud up close and understated from a distance. Versatile in the way that matters. The shirts bring the same energy in a lighter silhouette — the kind of top you reach for first because it works with everything.
Perth's been getting cooler evenings. The Jacket sits over a tee or layers under something heavier when it gets properly cold. The Shorts carry through the last warm days.
Move quick on the Cap — that one's limited.
We've been working hard behind the scenes to make Apex24 the best it's ever been — and the results speak for themselves. Fresh fit-out, upgraded flooring, better lighting, and a layout that just makes sense.
What's new on the floor: an entirely new line-up of Technogym equipment covering every training goal. New treadmills, bikes, and rowers with built-in screens. A fully loaded strength floor. Functional rigs, sleds, cables, and everything in between.
Whether you've been with us through the construction dust or you're brand new to the club — welcome to the new Apex24. It's built for you to train harder, recover smarter, and feel at home every single visit.
Know someone who's been putting off joining a gym? Refer them and get a full month of membership on us.
Founder, Sent & Done
By day I'm a Senior Civil Designer in the mining industry — a world built on precision, data, and getting things right the first time. Outside of work I'm a husband, a father of two boys, and someone who has always been genuinely fascinated by business, communication, and the way great content builds lasting relationships.
I started Sent & Done because I kept seeing the same thing — businesses and creators with engaged audiences and real stories to share, but no time to turn that into a consistent newsletter. The audience was there. The content was there. The follow-through wasn't.
That gap is exactly what Sent & Done fills. I'm passionate about helping businesses and creators get their ideas out of their head and into their audience's inbox — consistently, professionally, and in a way that actually keeps people coming back.
Fill in the form and we'll send you our onboarding questionnaire within 24 hours. Everything is handled online — no calls, no meetings. We offer a free first edition so you can see the quality before you pay a cent.